"Heritage" is dumb

"Nauraushaun" (nauraushaun12) 07/07/2018 at 21:12 • Filed to: None

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The whole idea of heritage is marketing wank.

It’s about glorifying what was to add perceived value to what is. It’s a scam, to make more money from the same product.

Porsche is a big offender, and an easy target. Look at the “718". Is it a revival of a classic design? Is the latest Boxster a world class racing car because it carries the name? That’s the implication. They’re using the 718 name because they know that Porsche buyers will spend money if they think a car is historically significant. The range has gone through standard-fare downsizing to 4 cylinders, and the marketers have gone digging for something to use to make this sound important.

NASCAR is another example. All racing is. There’s a “Camry” racing in Nascar - it literally has nothing in common with the FWD road-going Camry. But they’re trying to convince you otherwise, to make sales. In this case it’s not even history, it’s just giving something the same name and praying.

Look, look the longtail is back! Throw us money!

This is the quote that started this article, from !!!error: Indecipherable SUB-paragraph formatting!!! :

The fact they’re still independent and run by a Zagato family member means Ugo’s original vision and ethos are still very much intact

Really? Ugo died in 1968 - how much of “his vision” is present in modern day Zagato? Even if the current board has someone sharing his name and “blood”? The idea of family in humans suggests that there’s some link. In practice, there is not. Ugo’s grandchild could decide he wants to do something completely different - is it still Ugo’s Zagato then?

The last Bugatti died in 1939 and the company changed hands a number of times. Does that mean the EB110 or Veyron are somehow not in the same “ethos”?

Does it mean anything at all?

Look at the new Mitsubishi Eclipse SUV thing. It’s a very different car to what an “Eclipse” is, but they’ve named it such to cash in on whatever credence that brand had.

Ferrari are the same. Every car is a new car, but every car carries some silly old name from the past. Superfast or California . But, despite using the same basic V12 design since the original Muira, Lamborghini don’t do this so much. Each car is a step forward, without digging up the past to make them something they aren’t. The Huracan is the Huracan, a different beast to the preceding Gallardo.

Look, look the speedster is back! Throw us money!

Food for thought . Next time Porsche promise that a special edition 911, with some stripes and a different rear wing, has roots in the past: think twice.

KingT- 60% of the time, it works every time > Nauraushaun 07/07/2018 at 22:03

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Heritage not Hate ( TM)

dogisbadob > Nauraushaun 07/07/2018 at 22:16

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The Eclipse Cross is a turbo-4 AWD hatch like the original. It might even do the crankwalk, too :p

The best Porsches had 4 cylinders. The 912 and 914, for example :o)

I totally agree on the Camry “stock” car. They need to actually make them stock again. For example, “must drive the same sets of wheels as stock, must have the same number of cylinders as stock, use the same block as stock, no more than 3x the hp as stock, or 80, whichever is lower, must be the same shape as stock, etc.

Jaguar, Aston-Martin, Porsche, and Citroen used to race in NASCAR.

And my McLaren long tail photoshop seems to be popular too haha

I like cars: Jim Spanfeller is one ugly motherfucker > dogisbadob 07/08/2018 at 11:35

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I hadn’t made the “turbo 4 awd hatch” connection on the Eclipse Cross and wow you’re completely right.

Also like the real Eclipse, it will look nice slammed and murdered out.

I mean, people do it to the Outlander....

Nauraushaun > dogisbadob 07/08/2018 at 23:17

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I’d say the best Porsches had V10s ;)

dogisbadob > Nauraushaun 07/09/2018 at 11:09

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Wait, the Cayenne was available with the Touareg’s TDI V10? :p